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Introduction to Sustainability and Ethics in Fashion

  • Patagonia 135 8 Ave SW Calgary, AB T2P 1B4 Canada (map)
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Refreshments are provided by True Büch Kombucha and Fair Trade Calgary for the snacks.


Do you know what a supply chain is? Or what it means to be ethical or sustainable? What does fairtrade or transparency really mean? If you aren’t sure, this interactive panel discussion is perfect for you. Moderated by Erin Bird, spokesperson from Fair Trade Calgary, and featuring speakers such as Madelaine Purves-Smith of Custom Woolen Mills, and Cynthia Navarrete of Jacaranda Eco, this hour long Q & A will help to break down big ideas, terminology, and the different viewpoints behind ethical fashion and sustainability. Perfect if you want to learn more, but are feeling overwhelmed by all the information out there. Walk away being able to understand key concepts and terms, with a handbook of resources and new contacts to help you along the journey.


  • Madelaine Purves-Smith (Custom Woolen Mills): Custom Woolen Mills is a small, family-owned and operated woolen mill located near Carstairs, Alberta.  Using turn-of-the-century industrial revolution machinery, they have been providing quality woolen and exotic fibre products to their loyal customers for over 35 years..

  • Cynthia Navarrete (Jacaranda):  Cynthia Navarrete has a Master's Degree in Environmental Engineering from the University of Calgary. Her experience as an environmental consultant in Canada and Peru exposed her to the contamination produced by the textile industry. In order to reduce the industry's negative environmental impact, she founded Jacaranda, a company that produces eco-friendly clothing made of natural fibers from cotton and alpaca. The company is in the process of Fair Trade certification. The knitted garments are made by a community of knitters in rural Peru.

  • Claire Buchanan is lifestyle blogger otherwise known as 'Cruelty-Free With Me.' She is a voice for animals and writes about plant-based food, health & fitness, fashion, beauty and all things vegan. 

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