Maker Series: Interview with Irene Rasetti
1. Tell us a bit about yourself and your business.
I spent several years in Europe where I received a diploma in Fashion Design at L’Istitito Marangoni, and went on to work for various design houses including Gianfranco Ferre and Gianni Versace. After almost a decade, I moved back home to Calgary and had to start over. Fashion in Canada, is a very different industry compared to Italy. It took quite some time to find my purpose and the right fit for me, but after a lot classes, exploration, and sharing knowledge and practice with other creative and empowered women I found my passion in exploring natural colour. I am now slowly building up a small business of my own creating one-of-a-kind garments, accessories, and art pieces using botanicals, plant matter, minerals, and non-toxic metals. Each piece becomes it’s own unique story never to be replicated.
2. Why is consciously made important to you? And how do you integrate it into your business?
Where to begin, really... Fashion is one of the world’s top polluters, yet its probably one of the last things people decide to change even if they are practicing a sustainable lifestyle. It hits all the big things like waste, water, and toxic chemicals, not to mention the ways we consume fashion. It’s all fast. We're losing attention to quality, over quantity. All my garments are small batch. I design and have a local company sew my line (Thank you Tara!) I use all natural fibres... and then I dye everything by my own two hands. For the most part, my eco prints are all from my own garden plants. I also use waste from local florists.
3. What creative fodder is on your radar lately?
There's an eco-printer I'm following in Russia and her work is stunning! PoetKa is her handle. I'm loving the indigo process right now (thank you, Caroline)! I’m still trying to gain inspiration right now after this bitter cold.
You can view more of Irene’s work and exciting projects on her website: irenerasetti.com